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The Force has awakened at retail | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
SEPTEMBER 4, 2015 | BY GINA ACOSTA

The new Star Wars film awoke a promotional force of epic proportions over the weekend, but now retailers are faced with daunting task of driving sales of merchandise tied to a movie that won’t hit theaters for more than three months.

http://www.retailingtoday.com/article/force-has-awakened-retail
 

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